Unveiling stylish TAG Heuer Aquaracer collection

Challenge

TAG Heuer wanted to make waves about its latest Aquaracer collection among a target audience of urban-living, young professionals in Europe.

Concept

As an exclusive international news media partner, Euronews crafted a 360° campaign across TV and digital platforms in 9 languages. ​

Concept

As an exclusive international news media partner, Euronews crafted a 360° campaign across TV and digital platforms in 9 languages. ​

Campaign Set-up

TV​

Euronews ran 15” and 30” spots strategically positioned aside lifestyle programming  in 9 languages: English, French, Spanish, German, Italian, Russian, Portuguese and Greek. ​

Digital

The campaign was divided into two strategic brusts, from 24th June-21st July and in September 2021.

In order to mark the launch of the collection we ran an exclusive sponsorship on the euronews.com homepage at the launch date and on euronews travel during the week of the launch, giving TAG Heuer full ownership of those sections.

The campaign was audience targeted across euronews.com and euronews travel utilizing impactful formats in a brand-safe context.

Results

The campaign did reach Accenture’s core target audiences, generated strong engagement and received accolades from the industry.