Challenge

Accenture wanted to kick-start the conversation as experts and provocateurs of the business world, and increase brand awareness across a key audience of C-suite entrepreneurs and decision-makers.

Concept

Hosted by Euronews’ lead correspondent Isabelle Kumar, Euronews crafted a 360° cross-platform campaign centred around the TV programme Disrupted. Audiences were left in awe of the world’s most inspiring and thought-provoking leaders who transformed businesses on a global scale.

Campaign Set-up

On air 

Euronews broadcast 6 x 15” episodes of ‘Disrupted’ ​across our 9 languages editions. A strategic 30” TV spot campaign across euronews in 5 languages, English, French, German, Italian and Spanish supported the editorial sponsorship of ‘Disrupted’.

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Digital

We built a dedicated digital hub hosting all content including 6 episodes of ‘Disrupted’ available ​in 5 languages, as well as 3 native articles and 3 exclusive ​virtual debates, ‘Disrupted Live’. Disrupted Live is a series of 3 online debates which were hosted by Euronews’ World affairs Damon Embling and invited key industry leaders to talk about the shifts transforming the way we work.

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Supportive display campaign ​

Strategical and tactical positioning of display formats, traffic drivers across euronews.com redirecting to ‘Disrupted’ dedicated hub.

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Social media ​

The campaign was heavily promoted thanks to engagement boosts on euronews English Facebook & Twitter accounts, ​including videos.

Results

The campaign did reach Accenture’s core target audiences, generated strong engagement and received accolades from the industry.