Targeting tech enthusiasts and photographers

Canon

Targeting tech enthusiasts and photographers

Challenge

Raise awareness and drive purchase intention for the new Canon EOS R5 camera amongst a tightly defined audience of tech enthusiasts and photographers.

Concept

Euronews crafted an innovative and engaging digital campaign built around a rotating 3D ad format that displayed the product from every angle and delivered an interactive user-experience.

Campaign Set-up

Digital

Strategic and tactical positioning of digital brand ads across euronews.com.

Results

The campaign brought Canon’s latest innovation to a niche audience and achieved

0,62 ^%

average CTR
7 ^x

times higher than benchmark

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