Highlighting a diverse position

The Government of Angola

Highlighting a diverse position

Challenge

Angola wanted to stand out as an attractive and exciting destination, re-positioning the country as culturally and economically diverse and an investment destination for foreign investors and European travellers.

Campaign Setup

On TV
Exclusive sponsorship of a series of bespoke TV episodes, broadcast in 9 languages on TV.

Digital Sponsorship
A dedicated online hub, hosted all sponsored content translated in English, French & Portuguese.

Amplification Media Campaign
The editorial sponsorship was enhanced and promoted by a series of additional formats produced by euronews embrace, running across TV and digital (spots, brand films, display campaign and traffic drivers).

Results

11.2 ^M

reach on TV
68 ^%

of people who saw the campaign would consider visiting Angola

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