euronews culture.
Spark your senses,
wake your wonder
We address culturally curious audiences with the best of culture and tradition, to the latest innovative and exciting experiences. Set within a dedicated digital ecosystem, our specialized and engaging content, informs users of what’s hot and what’s next.
We give a voice to individuals, artists, creators, organisations, foundations and communities. We inspire and enlighten them through a journey of exploration, using each of their five senses.
A sensory journey through the vibrant world of culture within Europe and beyond.
Topics
Arts, craftmanship, gastronomy, people, innovation, tradition…
This is Culture. These are our Cultures.
Euronews looks at Culture at its entirety; including heritage, know-how, beliefs, knowledge and ideas. We highlight movements and traditions in culture through the arts, craftsmanship and the people & personalities that are at the forefront of cultural trends.
See
Open your eyes to culture in all its forms, from art, film, literature to ancient traditions and alternative sub-cultures.
Hear
Move your mind and body with our stories about music, performance, speech and sound.
Smell
Aromas, fragrances and olfactory memories that transport you to another place and time.
Taste
Stories about food and flavour from across Europe.
Touch
From fashion and design to art and craft. This is your destination for stories about tangible creativity and innovation.
Curious minds are always looking for more inspiration. Euronews culture is designed to be inclusive: whether you’re looking for big ideas, untold stories, inspiration, creative tips.
Audience
Bespoke targeting enables us to craft smart content and deliver it to a strategic audience. Address strategic audiences across euronews’ culture ecosystem.
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Culture lovers
Voracious readers, frequent leisure travellers, eager to learn about new cultures.
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Travel enthusiasts
Interested in unique and lesser known destinations, they are drawn to travel guides and insider “how to” destination videos.
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Food, drinks & culinary connoisseurs
Eager to try new cuisines and share their passion on social media, photographing their food. More likely to visit high-end restaurants but at the same time are interested in street food.
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Fashionistas
Avid shoppers both online and high-street with a preference for premium brands. They lean towards ethical purchasing and are curious about cultural influences in fashion.
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Generation green
Primarily millennials who are cautious about the global impact of their purchases. They are focused on health and well-being, are heavy mobile users and well-informed about technology and sensitive to privacy issues.
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Business decision-makers
Hold C-suite and executive leadership roles with a strong interest in technology and software that helps solve problems. They are also frequent business travellers.
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Health & wellness devotees
They are keen adopters of fitness technologies and more likely to follow “fad” and established diet plans. They follow Youtube influencers and are frequent travellers.
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Business & finance
Hold decision making job roles and are frequent business travellers. They have a thirst for knowledge and undertake detailed research before making financial decisions
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Automotive enthusiasts
typically, they own multiple vehicles, regularly watch global auto shows, car reviews videos, and are interested in automotive innovation, hybrid and electric vehicles.
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The technophiles
Early adopters of new tech and make the key decisions on technology solutions at home. They believe that technology can be used to improve society, quality of life and solve business problems.
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High net-worth individuals
They actively invest in financial markets and have a diverse investment portfolio. They also invest in unique and luxurious experiences.
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Education & academia
Connected to universities and higher education institutions, they are also likely to be undertaking academic courses and training online, investing to improve and up skill. They search for vocational and specialist courses. They like YouTube, technology and social media.
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Home improvement & DIY
They are regular desktop and tablet users, fond of YouTube. They love interior designer inspiration and new ideas for indoor and outdoor home improvement projects. They invest in construction, gardening, and greenhouses. They like staycations and are family oriented.
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Online shoppers & trendsetters
They are mobile shoppers seeking designer fashion and beauty products hunting for discounts and vouchers. They engage with brands on Instagram and Pinterest, looking for ideas and inspirations. They like getaways and beach holidays in all-inclusive resorts.
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Luxury lifestyle seekers
They invest time and money in new cultures, art, theatres and live performances, high-end restaurants and premium wines, and designer brands.
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Sports enthusiasts
Audiences identified specifically by their web behavior. This includes the consumption of sporting events, and sporting news articles across euronews.com and are likely to be interested in health and fitness.
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Gaming & gambling
The majority of this audience is male, aged between 25-54 and use mobile as their prefered device type. They have shown interest or visited gambling-related content.
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Ultra-high net worth individuals & investors
They have significant investible assets and are keen followers of politics and political developments. They are also likely to also invest in unique and luxurious experiences including luxury travel, vintage wines, and have a penchant for understanding different cultures.
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C-suite
They are Senior Directors in charge of decision-making, members of the senior management team and avid supporters of technology and solving problems using tech advancements. They also frequently travel for business.
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Science & discovery
They are known to consume both text and AV content that deals with modern scientific discoveries. Avid readers of non-fiction literature these audiences also regularly follow key content generators across social media channels, particularly Twitter & Quora.
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